Fremont, Calif.—In a survey conducted by Infosys at the Electronics Supply Chain Association Spring 2005 Symposium, 70 percent of supply chain executives confirmed that managing global supply chains is the biggest challenge in product development for the hi-tech industry.
Results of the survey, which involved 170 supply chain executives from 89 companies, showed that time-to market is a critical element in manufacturing. Of the executives surveyed, 43 percent found time-to-market to be more important than quality of design or product differentiation. This prioritization has manifested itself through companies being willing to tradeoff optimization of product features, performance, cost and reliability, primarily because modular versions of the product are introduced on subsequent releases as newer technologies develop.
The survey findings also revealed that collaboration amongst design partners, suppliers and customers is the key element of effective and integrated product management. Those executives surveyed agree that in the current new product development process the collaboration environment is sub-optimal.