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May 10, 2006  
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In a world where sudden shifts in consumer tastes can ruin the research, development and marketing of a product, food and beverage manufacturing executives need to look upon networking and idea sharing as a critical business element to maximize product success.

Food production is an increasingly specialized and bountiful industry. With the world population expanding past the 6.3 billion mark, and global supply chains and production penetration at an all-time high, the simple necessity of food offers a multitude of opportunities for food and beverage manufacturers. However, this group faces a two-pronged challenge; the need to export successfully while remaining competitive in domestic markets.

Food and beverage manufacturing, along with the research and development of new products, is evolving. The sophistication, speed and consistency with which food products need to be created poses a constant challenge.

Added onto this are the increasingly stringent requirements for quality ingredients, food safety and quality assurance of the finished product.The food manufacturer relies on a strong supply chain in order to remain competitive and produce high quality items.

Food and beverage executives need to network with peers in order to help each other maintain and expedite the rate of research, development and manufacturing of products.

New challenges such as the use of RFID for product tracking, the increased need for security in the U.S., technological advancements in product manufacturing automation and the constant shift of consumer perception makes communication throughout the industry vital to success.

Honeycomb Connect’s executive-to-executive (e2e) networking solution has enabled that communication to be constant and without boundaries.

The use of technology in the manufacturing and researching of food and beverage products is becoming increasingly more prevalent and relevant to success. As consumers are demanding more unique and specialty flavored items, product consistency efforts become more difficult.

You can’t have a soup, juice, or frozen dinner product that tastes great in one state but tastes terrible in another, even though it is the exact same product.

Communication amongst all those involved in the manufacturing of food products, who will face the same issues just with different products, is of the utmost importance to maintaining consistently excellent products across a wide range of categories. Sharing best practices in an environment as vital and subjective as this is the most efficient form of problem solving that exists.

Honeycomb Connect F.B.E .Members are matched into focus cells of around 12 like-minded food and beverage executives (from a pool of 60 top executives) – based on their responses to an extensive profiling survey. Members will receive biographies for each executive in their cell.

They will then participate in regular web meetings throughout the year on issues and topics requested in their profiling, then come together in a face-to-face conference where members will meet, share and learn with their fellow cell members and F.B.E. members from other cells.

Because of the wide variety of food and food related products that manufacturers specialize in, executives may not all share identical concerns. But the problems that they will encounter, regardless of whether they produce beverage products or frozen food items,will be indicative of any possible manufacturing problem within the food and beverage world.

With the consumer becoming smarter, and more health conscious, on top of more discerning in their taste, they will come to demand more from the products they consume. The rise and slow decline of low-carb is one example. To maximize product ROI food manufacturers need to adapt. This will become the norm, not the exception. As the world becomes smaller and people’s tastes more varied, every-day items will need to adapt and new and innovative products will need to make their way to shelves and restaurants. Food executives need to be as nimble as the changing environment around them. Knowledge sharing among the group of individuals who have the power to make the decisions is an invaluable tool in this pursuit.

Contact us to find out how to join.

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