Where great minds meet Honeycomb Connect
Home | My Cell | Help | Contact Us
Select Hive/Cell
Food & Beverage (F.E.A.S.T.)
May 5, 2005  
Food & Beverage (F.E.A.S.T.)
Food and Beverage Home
F.E.A.S.T. News
Executive Member Profiles
F.E.A.S.T. - Solutions Exchange Gallery
About Honeycomb Connect
About the F.E.A.S.T. Hive
Membership Benefits
Sponsorship Benefits
Contact Us
Food and Beverage Home
Marvel sends superheroes into supermarkets
May 2, 2005
...back to list

New York—Building on its strategy to maximize awareness and exposure of its popular Super Hero franchises in all major retail avenues, Marvel Enterprises, Inc. is enhancing its focus on the supermarket arena through three expanded or new agreements. The company has finalized expanded licensing agreements with Unilever Ice Cream and Branch’s Confections, Inc.  In addition, Marvel has entered into a new agreement with BrandSource, a beverage brand and marketing firm.

“Having a significant presence in the supermarket arena increases the exposure of Marvel’s characters directly to parents and children,” says Tim Rothwell, President of Worldwide Consumer Media Group, Marvel Enterprises. “Enhancing our relationship with world-renowned companies such as Unilever Ice Cream and Brach’s, as well as opening new product categories for our characters through our agreement with BrandSource, helps us achieve significant retail space, receive strong sales and marketing support and maximize the supermarket distribution of our branded products.”

Unilever has now obtained the rights to develop a line of Marvel-themed products for its Popsicle brand.  Pursuant to the new, multi-year license agreement, Unilever Ice Cream will produce and market water ice pops for several Marvel character franchises. Through its recently expanded agreement, Brach’s will expand its offerings of Marvel-themed fruit snacks. In its brand new agreement BrandSource has been awarded the rights to produce and market ready-to-drink hot chocolate for Spider-Man, the Fantastic Four, the Incredible Hulk, the X-men, Captain America and Daredevil.

 
Printer-friendly version
E-mail this to a friend
Comment on this story
...back to list
Member Site Tour
User Name:

Password:


Forgot password?
My Cell | Help | Contact Us Privacy Policy | Legal disclaimers
Copyright © Honeycomb Connect